Event Agenda

Price, product, promotion. Open almost any email and this is what you’ll find. In our world of increasing competition for customer engagement and conversions, marketers must find more effective and sustainable ways to resonate with their audiences without eroding their margins or devaluing their brand.

In this session we’ll explore effective strategies and tactics that you can use in your own program to uncover what really matters and build more meaningful, lasting connections with your customers to drive higher performance and increase LCV.

Email delivery is too important to outsource blindly. This session makes the case for owning your sending infrastructure, exploring what that looks like in practice and why controlling your own stack is becoming a competitive advantage.

Personalization gets a lot of attention in email marketing. But even a personalized email can become easy to ignore when the overall program starts to feel predictable.

In this session, Tilak Pujari takes a closer look at one brand that approaches email differently. Using real examples from its email program, we’ll explore how the brand varies its messaging, creates curiosity, uses entertainment alongside promotion, and gives subscribers a reason to pay attention to what arrives next.

Rather than another list of engagement tactics, this session is a practical case study in how email can create anticipation and brand recall, not just another click.

We’ll look at what the brand is doing differently, why it works, and what other email teams can learn from it when trying to keep subscribers interested over time.

You’re already using AI. Writing subject lines, scoring leads, personalizing at a scale no human could match. And most marketers are doing it with zero rules, betting that because Canada has no AI law, there’s nothing to worry about.

We think that’s a bad bet. Your consent, your unsubscribe, your sender ID, your duty to protect people’s data: none of it disappears because an LLM wrote the copy.

This panel hands you a simple AI Governance approach that does not need a lawyer, and it’s simpler than you’d think. A small Ontario NFP with the assistance of a small privacy consulting firm, built a plain-language AI governance policy on a handful of rules a 14-year-old could
follow, and did it before most Fortune 500 teams. If they can do it, your team can.

Join is for the real stories: the near-misses, the saves, the honest mistakes from marketers who’ve been there. Leave with a five-rule starting draft you can use Monday morning, and the name of the person who’s going to own it. Even if that person is you.

This session explores how marketers and consultants can build stronger growth strategies and generate new revenue through proven referral-based approaches. Drawing on primary research from more than 600 B2B organizations across North America, along with 30+ years of business growth experience, attendees will learn why managed referral programs are one of the most effective and cost-efficient drivers of business development.

Participants will gain practical, research-backed strategies to systematically generate higher-quality referrals, increase deal size and conversion rates, shorten sales cycles, and reduce client acquisition costs. The session includes actionable takeaways that can be implemented immediately to accelerate revenue growth.

Does file size actually hurt inbox placement? What about image-to-text ratio or HTTP links? Drawing on data from 300 million+ emails per month, this session puts popular email myths to the test with real numbers broken down by mailbox provider.

What happens when you simply ask customers what they plan to buy, then track what they actually do? This session breaks down the gap between stated intent and real revenue, and how declared data can become a scalable lifecycle signal.

Five under-the-radar tactics that are actually moving engagement right now, from email length testing and dark mode fixes, to transactional emails as growth engines, AI-assisted production, and smarter personalization. Real experiments, real results.

Join Tabish and Derek for a candid fireside chat exploring the evolving world of direct-to-consumer marketing. With Derek guiding the conversation, they’ll draw on practical experience to discuss how brands connect with customers across email and the broader marketing ecosystem.

This free-form discussion may explore customer acquisition and retention, personalization, first-party data, changing consumer expectations, channel integration, and the role email plays within the wider customer journey. Expect an informal, practical conversation shaped by real-world experiences, emerging challenges, and audience questions.

Traditional monitoring tools aren’t keeping pace with today’s highly personalised inbox filters. The good news: most marketers already collect data that reveals reputation and delivery signals. This session shows you what to look for, what’s easy to collect, and how to act on it.